How to Promote your Facebook Page by creating video to gain followers is a must for all publisher in order for you to earn money from your Facebook Page, you must meet all the Facebook In-Stream Ads Monetization requirement. Now that you have created your Page and know what is in-stream ads. If you have not, check this post How To Open A New Facebook Page And Earn With In-Stream Ads and this post How To Make Money On A Facebook Page to begin familiarizing yourself with Facebook in-stream ads. Since you have already know all these criteria the next thing to do is to begin working on your Page authority on Facebook Algorithm. Facebook in-stream video ads allow you to place ads in video content. The in-stream video placement offers publishers opportunities to drive longer view durations because it’s going to go viral in the news feed. Facebook delivery algorithm optimizes for publisher and advertiser value and giving people a great experience watching videos.
In this post, you will learn how to begin placing Facebook videos ads to gain more video views, Page followers and discover why you need to create videos that will build engagement on your Page and send positive signal to Facebook Algorithm which can boost your video reach, increase the size of your audience and lower your advertising cost
Publishers should be aware that Facebook Page organic reach makes it nearly impossible to reach a wide audience without some paid advertising which means you have to boost your videos with Facebook ads to reach people for engagement though at the same time you will keep collecting Page followers and likes if you post something of value and unique. However, your organic reach could potentially grow with every post and promotion you make.
How to Learn and Understand Your Facebook Page Audience
. Your Targeted Audiences
If you want to start placing your video ads campaign you must select your audience by using what you know about the people you want to reach like age, location, demographics, interest and behaviour that represent your audience. NOTE: Facebook will automatically show your video ads to people who are most likely to find ads relevant. Further your video ads delivery guidance to these three audiences:
. Core Audiences
. Custom Audiences
. Lookalike Audiences
. Core Audiences
If you choose this audience, you need to define your audience based on criteria such as age, interests, geography, job and more. It means you have define your audience for smarter and retargeting. Core Audiences you need to set the rules where your ad will be delivered.
Adjust your target audience to be broad as you like base on some these criteria:
Advertise in the cities, communities and countries or where you want your Facebook Page to be located
You can target people interest and hobbies of people you want your video to reach: You can target those who have interest in watching action movies, comedy films, cartoon films or animation videos, relationships and marriage films. All these will make your targeted video ads more relevant because you have select people who have interest in any of these hobbies.
You can choose people who are have already connected to your Facebook Page.
You can target your video ads based on consumer behaviour such as purchase and device usage.
Choose your audience based on age, gender, job and more. You can keep track of the types of people you want your ad to reach.
. Custom Audiences
If you choose this audiences you will get back in touch with people who have engaged with your Page, those people who have already follow your Page, like your videos, share your post comment and also those people who have used your app or visited your website.
If you’re an Android app developer, you can install the Facebook SDK to create more relevant ads that drive people to take active app actions like downloading, installing your app or returning to your app
If you’re a blogger install the Facebook Pixel on your blog to automatically create a Custom Audience of people who visit your site/Page. With the pixel, you will be able to show people targeted ads for post they have previously viewed on your Page or website.
. Lookalike Audiences
You can choose this audience to reach new people whose interest are similar to those of your best followers or websites visitors. I recommended this lookalike audience to publishers who has never have any Page followers and what to use Facebook ads to increase Page followers. Lookalike Audience are effective way to connect with people who are most likely to respond to your ads.
Now, that you have understand your audiences, you should decide where you want the ads to be seen by people on Facebook.
. Decide Where To Place Your Video Ad
The place where you can run your video ads are called Placement. You can choose where you want to run your ad whether that’s on Facebook, Instagram, Messenger, Audience Network or across them all. You can also choose to run ads on specific mobile devices.
. Purchase and Running Your Ad
You’re always in charge of your ads campaign. You set your budget and bid. Facebook will not spend more than your minimum budget you have set and you will get your result on any budget ads shown to people who are likely to be interested. Create ads easily with Ads Manager here. You need to enter your daily or lifetime budget, and the time period during which you want your ads to run. These limits mean that you will never spend more than you’re comfortable with. Here is a tips to get cheap cost on your ads you want to run. To get lower cost per followers or video views make sure you set your ads to run for longer days at least a week for running your campaign after you have set your budget and credit your ads account. NOTE: You should know this when your ads is now running at the beginning you will get higher cost Facebook will be charging you high because during this period, Facebook Algorithm is still looking for your audience you have set but later maybe after some minutes the cost per views or followers will now be gradually reducing. This time Facebook Algorithm is about to finish gathering and looking for your targeted audience un till it’s become low though the price will be fluctuating but still at a lower cost per views or followers. You should keep maintaining this ads running at lower cost by not cancelling the ads. This usually happens if your ads account is running out of money. Nevertheless, I only recommend you to pause because if you cancel the ads you tend to loose the opportunity of running your ads to get followers or views at lower cost. You can only pause the ads because you are getting best positive results for it. So if you which to credited your ads account again to continuing running your ads just press the play button your ads will keep running at the same lower rate.
. Select A format For Your Ad
Choose from the 7 different ad formats they are designed to work on every device and at connection speed.
Here are the ad formats you can choose to run your ads where people can see it:
. Photos or Images Ad
You can choose to show a single image or photo in your ad, or multi-image format Photo ads offer a clean, simple format to feature engaging imagery. Showcase who you are and what you do through high quality images or illustrations tell your story with sight, sound and motion. Video ads come in a range of lengths and styles from short, feed-based ads that you watch on the go, to longer videos that you can watch and enjoy using your headphone in a public transport bus.
. Tell People A Story Ad
Stories are a customizable and great experience that lets you immerse people in your content. Tap into their passions and inspire them to take action on their mobile phone. Selecting messenger ads will help people to start conversations with your business. Get personal with current or potential customers and add interactive or automated features.
. Playable Ad
You can pick this ad format if you an Android app developer who want to make people download and install his or her new launched app on Google Play Store. Playable ads offer people an interactive preview before they download and install your app. With this add format you can find higher intent users for your app with this try before you download experience.
. Carousel Ad
By choosing carousel ads, it’s will gives you the opportunity to showcase up to ten images or videos in a single ad, each with its own link. Highlight different products or tell a brand story that develops across each card.
. Slideshow Ad
A slide show is a presentation of a series of still images on a projection screen or electronic display device, typically in a prearranged sequence. The changes may be automatic and at regular intervals or they may be manually controlled by the viewers. Slideshow ads are video-like ads made of motion, sound and text. These lightweight clips help you tell your story beautifully across devices and connection speeds.
. Video Ad
With Facebook, you can start simple. Reach your audience with videos created with photos and videos you already have. You can also build an engaging video story using only photos and text. You can use your own photos or free stock images. Turn your existing videos into ready-made story ads in Ads Manager. Boosting a post turns a video that’s already on your business Page into an ad, so you can reach a bigger audience.
. Collection Ad
If you choose collection ads as your format especially if you have your own boutique or grocery store selling goods and services you can make people discover, browse and buy what you offer People can tap an ad to learn more about a specific product, all within a fast-loading experience.
. Measure Your Ad Performances
When your ad is running, you can track performance and edit your campaign in Ads Manager. This is just to make sure that your ad is running well or if one version of your ad is working better than another especially for those who split their ads to multiple ad sets targeting different audiences to help them determine which audience is performing best within the current campaign, or if your ad is being delivered efficiently or if it is not delivered as you expected. You can pause it while you make some changes, tweaks and adjustments you needed to give you a better result.
All you need to do is to get started with Facebook measurement. If you have ads running on Facebook visit Ads Manager, where you can monitor your campaign performance, view reach and demographics breakdowns and review the cost Facebook charge on your ads per video views or followers over any period of time. You can have access to Ads Manager on the go with the mobile app.
Ways To Create Engagement To Lower Facebook Advertisement Cost
As a publisher who want to made an established presence on Facebook and intensifying on his/her Page authority you need to do some certain important things when you want to begin your ad campaign journey.
Here are some tips you need to do to get started:
1. Know Your Custom Audience
To lower your Facebook advertising cost when you want to promote your Page or boost your videos, you need to target your Custom Audience which means those people who have already engaged with your Page or video on Facebook. This is the best audience you can target for your video ad because those people in this audience have previously had an interaction with your Page and now your real audience. Those people who have visited your Page or engage with your videos you posted.
2. Build Page Authority
Every Publishers have their own objectives for creating a Facebook ad, If you want a better results from your campaigns, you need to build your Page authority while creating a community around your Page, throw questions and engage in a dialogue with them, as you continuing doing this, the more Facebook Algorithm will find the video more relevant to people and this will make the video reach more people also growing those audience for retargeting.
3. Responds to Comments
If you want to respond to comments on your posts encourage more dialogue with your Facebook Page audience. when you continuing doing this interaction Facebook will begin showing your video to the friend and family of the people interacting with your video. when you receive comments on your video don’t just like those comments and move on. Respond to all comments in a way that encourage community and dialogue you can reply with a general statement of appreciation for your Page followers for taking time to share their opinion or thought.
4. Ask Questions and Understand Facebook Algorithms
Ask open ended questions from your Page followers. This will make your audience return to continue the conversation, signaling to the Facebook Algorithm that your content stays relevant overtime and giving it more reach.
Facebook Algorithm decides when and where your Facebook Page post and ads appear. It’s constantly changing which means publisher have to always pay close attention to it so that they can figure what to expect. Facebook algorithm will always prioritize posts with a lot of likes, comments or shares. Particularly, if that engagement all comes in a short time. It will also prioritize serving the video to user if it has been like by their friends as well as posts types that the user has interact with.
To make Facebook ads works best for you, you have to focus on what you want to achieve, your objectives will help Facebook to clarify your goals for campaign.
Here are the most likely objectives why people create a campaign:
1. Brand Awareness
People create ads for their brand awareness and recognition on Facebook by showing ads to the people who are most likely to pay attention to their brand.
If you want more people to follow your Page or engaged with your videos through comments, shares and likes you need this kind of engagement on your Page to qualify for Facebook in-stream ads.
If you want people to open more messenger interaction with you, improve your ability to have personal conversation with them so you can answer questions, collect leads and boost sales.
4. Video Views
As a content creator you want more people to watch your videos. You need to boost your video to people who are likely to be interested and watch them and have engagement. The Video views objective allows you to place ads on in-stream video only. If you do so, consider broad targeting to avoid under-delivery. You can choose single image or video as the format.
5. Lead Generation
If you want make it easy and interested for people to learn more about your online business, you want to encourage them to sign up for more information about your app or website.
6. App Installation
For app developers who want people to download and install your new app directly from Google Play Store.
7. Traffic To Websites
If you want to increase the number of people who are visiting your site to read your blog post, increase their interaction and maintain website traffic retention.
How To Begin Placing Your Video Ads Campaign
If you want to meet Facebook monetization requirements very fast, you can create In-stream video ads yo boost your video views and have gain Page followers depending on your objectives and budget. In-Stream video ads targeting is audience-based. People watching the same Facebook video may see different ads depending on their interests.
Go to Ads Manager to create an In-Stream ad
Click Create Ads
or if you’re on your Facebook Page homepage you can click Create ad it’s also the same thing
1. Choose Your Objectives
Brand awareness, Reach, Traffic, Engagement (Post Engagement), App installs, Video views, Lead generation or Conversion. Fill in the details of your campaign, including your audience, budget and schedule.
Now, your objectives is to boost a video to gain more views or promote a Page to gain more followers. Just upload one of your video you know people will like to watch. The difference between boosting a video and promoting a page is that if you’re boosting a video, you will have more thousands of views on that video but less Page followers or likes but if you’re promoting your Page, you will gain more Page followers but less views. You’re going to pay per views or per Page followers respectively.
2. Choose Your Placements
In the Placements section, If you like you can choose Automatic Placements or Manual Placements all depend on what you want and budget. I suggest you select ON for Automatic Placements.
If you choose Automatic Placements, in-stream video is automatically included along with other optimal placements for delivery of your ad, depending on your objective. Use automatic placements to maximize your budget and help show your ads to more people. Facebook’s delivery system will allocate your ad set’s budget across multiple placements based on where they’re likely to perform best. Removing placements may reduce the number of people you reach and may make it less likely that you’ll meet your goals
If you choose Manual Placements, you can select in-stream video (along with other placements). You can Use Manual Placements for creative considerations because you may want to use different images and videos on different placements. To do this efficiently, you can customize your ads using asset customization. Asset customization for placements lets you tailor creative assets to placements on Facebook, Instagram, Audience Network and Messenger. Use edited videos, you can use different text, headlines and links, also use different assets. For example, you could upload a product image or video to Facebook and a brand image or video to Instagram. Use this feature to customize your ads for the audience behavior and best practices of each placement and to make sure your ad can run in as many places as possible. feature instead of separate ads for each placement. It’s also more cost-effective because Facebook Algorithm delivery system can learn where to spend your budget best.
3. Preview Your Ads
You can choose where you want to run your ad whether that’s on Facebook, Instagram, Messenger, Audience Network, Facebook Watch or across them all. You can also choose to run ads on specific mobile devices or on Desktop news feed.
4. Choosing Your Audience
If you choose this audiences you will get back in touch with people who have engaged with your Page, those people who have already follow your Page, like your videos, share your post comment and also those people who have used your app or visited your website. NOTE: If you’re just open a new Facebook Page and you want to promote your Page or boost a post, you may not have this kind of audience for your Page so you can target people which will eventually become your custom audience.
5. Duration and Budget
Decide the duration time and budget to run your ads because you’re always in charge of your ads campaign. You set your budget and bid. Facebook will not spend more than your minimum budget you have set and you will get your result on any budget ads shown to people who are likely to be interested. You need to enter your daily or lifetime budget, and the time period during which you want your ads to run. These limits mean that you will never spend more than you’re comfortable with. Here is a tips to get cheap cost on your ads you want to run. To get lower cost per followers or video views make sure you set your ads to run for longer days at least a week for running your campaign after you have set your budget and credit your ads account. NOTE: You should know this when your ads is now running at the beginning you will get higher cost Facebook will be charging you high because during this period, Facebook Algorithm is still looking for your audience you have set but later maybe after some minutes the cost per views or followers will now be gradually reducing. This time Facebook Algorithm is about to finish gathering and looking for your targeted audience un till it’s become low though the price will be fluctuating but still at a lower cost per views or followers. You should keep maintaining this ads running at lower cost by not cancelling the ads. This usually happens if your ads account is running out of money. Nevertheless, I only recommend you to pause because if you cancel the ads you tend to loose the opportunity of running your ads to get followers or views at lower cost. You can only pause the ads because you are getting best positive results for it. So if you which to credited your ads account again to continuing running your ads just press the play button your ads will keep running at the same lower rate.
6. Track and Conversion
The Facebook pixel is code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website. Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. Anyways, may install it later but you should see what Facebook Pexel can offer if you install it on your website.
Here are a few things you can use Facebook Pexel to do:
1. You can use the pixel to Make sure your ads are shown to the right people. Find new customers, or people who have visited a specific page or taken a desired action on your website.
2. Drive more sales and you can use it to set up automatic bidding to reach people who are more likely to take an action you care about, like making a purchase.
3. You can use it to measure the results of your ads. Better understand the impact of your ads by measuring what happens when people see them.
7. Payments Method
Add your credit card details (Mastercard or VISA) to credit your Facebook Ad account. Once you click published, a review of your add will follow if it doesn’t violate Facebook advertising policies, so after this review, your ad will appear on in-stream video.
Have you started establishing presence on your Facebook Page aiming at meeting all Facebook monetization requirements? You can start by implementing this article. Let’s me know your thoughts in the comments section below.
There is love in sharing!!